Hi, I'm Raph.
I'm a decision science infused digital product designer in San Francisco.
I believe in putting the user first
Product design is about solving human problems
I believe in making
I believe in the group mind
Building teams, not just products
I've been designing for over a decade, although my path has taken fascinating detours through running a hip hop record label, helping private equity funds communicate their stories, running the 2010 Design Research Conference, making games, and performing improv six days a week in Chicago.
I got my Master of Design at the IIT Institute of Design, but my first education was in behavioral economics and psychology.
It all starts with people.
At Jawbone, I design experiences across hardware and software that help people achieve their health goals.
This has meant high fidelity UI / UX design work on the Jawbone UP app, product strategy and interaction design of future hardware products and building brand new tools to author interactions.
In 2012, at Massive Health, I designed an iPhone app to help improve people's eating habits.
As Lead Designer, I was responsible everything from product definition through to high fidelity UI and asset production.
Massive Health was acquired by Jawbone in December 2012
In 2011, I worked with Clarity Consulting & Intel to define the UX for a novel point of sale tool.
Point of sale staff have tools to interact with the store (inventory lookups, checkout), but we realized they were lacking a great tool to interact and collaborate with each other. I was responsible for the product definition and UX.
Earlier that year, I designed and built Project Sketch, a prototype iPad app to teach visual communication.
I built it in HTML5 and node.js. This project was about getting to the root cause of people's difficulties learning to draw. I built dozens of paper prototypes and multiple digital prototypes to support a structured design process and discover this new approach.
In 2010, I built Flockjot to help design teams collaborate remotely.
I built it in HTML5 and node.js to solve the common design problem of organizing and clustering ideas. This was both an engineering challenge (as node.js was quite new at the time) and a design challenge as this involved deeply understanding the pain points of the design process.
It's still intermittently available at flockjot.com
Where did it all begin?
I sold my first website in 2001, but I first put myself out of a job by designing a tool in 2007.
It may not be much to look at now, 7 years later, but this web tool is still actively used to visualize the state of thousands of private equity funds and investor relationships.
I had been acting as a researcher and designer at Acanthus, a private equity fundraiser. After this project, a dedicated researcher was no longer necessary.
This firmly stamped my passion for user interface design as a way of force multiplying human ability.